You've put your finger on something important - innovation moved from collaborative protocols to antagonistic web sites, and we're all the poorer for it.
I believe that incentivized, decentralized protocols are the evolution of all of this and will bring the protocol era back AND properly incentivizes participants.
I’m current earning 3.5% apr by lending out USDC (Coinbase’s stablecoin) via dApp.
EDIT: I guess I am being downvoted because people think this is spam? I only have a disincentive for people to use this dApp: as more liquidity gets added to the pool, my payout interest rate goes down.
And the world is only getting more electrified and connected as the years go on.