'The Mandalorian earned nearly 40 million “demand expressions” during the week of Nov. 10-16, according to data provided to Observer by research firm Parrot Analytics. The firm tracks video streaming, social media activity, photo sharing, blogging, fan and critic rating platforms and other consumer demand sources to put together a composite of viewership and growth. Demand expressions represent the total audience demand being expressed for a title within a market and not specific viewership statistics.'
Which sounds like a bunch of mumbo jumbo presented by a 'research firm' wanting to get customers.