A 1 bedroom in my immediate are rents for @1800/month. Go 5 miles down the road and the same space rents for $1000-1200/month. Differences? "Desirability" "newness" "better schools (which makes no sense if you don't have kids" "atmosphere (I read everyone looks like me)"
You can go into some older areas of the city and find rents below $800/month.