Fakes/copies have always been an issue for companies, but with the move towards digital platforms, we find we have this odd situation in which we have a legit company umbrellaring fake/copy sellers and able to profit from such sales and yet appear totally immune from any repercussions.

But more so, all these transactions are documented, not cash in hand style transactions.

So, will we see some company who sells a branded product taking Amazon seems not like a case of if, but when and what angle. Meanwhile, such issues in the digital era get dealt with by politicians grumberling fashionably and such digital domains offing some token informal(non legally binding law) compromise that enables politicians to be seen to be doing there job but the digital companies doing it for them in a way that suits them far better than is appreciated.

But thanks to the digital age, all those sales of fake/copy products will be logged and are just a growing liability that Amazon is not completely immune from.