That said, Windows 10 driver handling already handles the basic drivers out of the box (at least for me)
Generally though, these manufacturers have their own driver / bios update software that 1.) creates additional background / tray apps 2.) autostarts 3.) offers implicitly to download extra "helpful", "optional" software
Examples of software where all three happens: Fujitsu ScanSnap, Gigabyte Aorus Motherboard, Lenovo Advantage
So now there's a passive, consistent performance loss on the system, a tray icon hogging up space, "helpful" notifications, and unsolicited popups not offering driver updates, but to download additional software (box is already checked)
One nice thing about Linux/BSD desktops is even when Nvidia did proprietary stuff, the most you'd see back in the day is an Nvidia logo when starting X (editing xorg.conf could disable it)