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The law could be written so that individuals could sue companies that advertise with opinions rather than facts. Kind of like ow ADA laws are set up in California. The bureaucracy would be the court system.

False advertising is already prosecuted. So specifically here we need to adjust the "reasonability" interpretation.

If they say Coca-Cola is refreshing, and I found it's not, courts now say it is reasonable to assume that the statement is subjective. If the reasonability test is changed they will no longer be able to advertise opinions.

Can individuals sue for false advertising? If it was easy and inexpensive for regular people to file suit against big companies I think it would change they way they advertise.

It can't be more wasteful than the ad businesses we have now.

Probably wouldn't work, but I also wouldn't mind them trying.

You're right, we should just ban it altogether.