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Is space really at a premium though?

Tweets and SMS can allow full-sized links while retaining character limits for UX reasons. It's almost 2020. Our networks can handle a few more bytes.

When presenting visually (such as outdoor advertising), users should be able to simply scan the link - either as text or QR code.

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There's a limit to the length of an SMS, built into the protocol. 160 characters iirc.

Recently set up a system, the limit was preventable by concatenating multiple messages, with the end-user not knowing this was done.

By the way, we were going just a few characters into the next message so for pricing / logging issues we decided on shortening our own URL.

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