Why is this book mentioned so often here? I know nothing about it but my first thought is that motorcycles and the people who love them have zero appeal to tech / startup people.
It's not touchy feely. Pirsig is a scientist and technologist exploring Zen and quality. It is the best example of what John Brockman calls "The Third Culture" in reference to C.P. Snow's famous essay.
It's also a lot less about actual motorcycles than the title would imply.
Pirsig wrote only two books, and this, the first book, is the more important of the two to the typical layperson.