Is this really still true? I have not been in the US for a few years, but at least in many of the European and Asian countries I've been in, this just is not a thing. I have noticed that in places like Korea and Japan, local aggregator sites are still popular/crawled by Google as the results for search/maps, but even my colleagues, Tokyo natives, use the same aggregator sites when I'm visiting and we're looking for a place to eat.

Facebook feels pervasive, sure, but from my POV it's still contained to North America, and the influence elsewhere is waning.