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What makes this a low quality article?

It's low on information, badly presented, lacks any depth on anything it covers, and is flat wrong about what it's supposed to be (strategy). There's hundreds of better pieces about strategy, content strategy, marketing, digital comms, and content marketing than this.

Other than that, it's great.

For starters, it's extremely hard on the eyes, what with bright icons on a white background with low-contrast lines of text strewn between.

The blog layout is not the best i agree – some typography changes would be good, and the images may not be the best since sliced bread. The 10 steps though are proving effective for 2 companies I'm working with.

Not sure if I'm speaking just for myself, but it just comes across as kind of sleazy, but I guess that's the nature of this game. I'm not even sure what it is about it. I think it might be that it's accomplishing something that feels like it ought to be based purely on knowledge/expertise/competency and achieving based on a very robot/formulaic approach. I dunno. Feels like in the same vein as all that growth hackery stuff.

You do need to change the font color though lol. It is seriously hard to read..ultra thin sans font with a shade of grey that is like baaarely legible. It hurts to read.

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