I mostly see Raspberry Pis being used for embedded devices, for automation, lightweight servers, etc. What would the PinePhone be used for?
Not sure if that ends up being cost effective considering how cheap you can get low-end Android phones these days, and how easy it is to find Android developers, but I'm sure there are some applications along those lines that would be well suited for the equivalent of "a Raspberry Pi with a touchscreen and smaller form factor".