> Please note: NuraNow is not a rent-to-own program — as long as your subscription stays active, the Nuraphone stays active too.

...isn't that straight worse than rent-to-own...?

I had to double take on this to make sure it wasn't on the Onion. Wow, just wow.

For anyone wondering, these are also sold outright (though not on their site I guess?) for $400. They are essentially a generic pair of bluetooth headphones that don't even have ANC, and use some kind of proprietary charging cable.

Interesting, I've been looking for case studies like this. I'm curious if there has been anything similar that managed to turn a long term profit.

At least you get a free cable with it. With $20 RRP, I sure hope the entire cable is gold plated, not just the connectors.

Completely unsellable to anyone with a time preference extending beyond next month.

But the remaining market is probably big enough.

Well,now I've seen everything.