The title of this piece is "Well, duh". The sentence from which this submission's title is taken is If nothing else, the success of Infinite Jest is proof that the Great American Hype Machine can still work wonders, in terms of sales.; the submission's title doesn't get the full intent of that sentence.

Use the story title! It's in the guidelines!

Articles like this, it seems to turn out, are part of Dale Peck's schtick, as you'll quickly learn from a Wikipedia page that seems to think these kinds of takedowns are the most notable thing about him:

https://en.wikipedia.org/wiki/Dale_Peck

I'm always there for a good takedown, and while I like DFW's writing I think Infinite Jest is a rich, slow-moving, and inexplicably unharried target. But I do think it's kind of funny that Peck opens by saying that Infinite Jest is a book without much of a plot, in which not much happens other than a 700 page conversation, and then spends 2 gigantic paragraphs trying to explain all the details of the plot. Which, it turns out later, he actually enjoys, once the puzzle pieces fall into place and reveal the book's underlying simplicity. OK then.

The bit in Infinite Jest written in (attempted) African American vernacular is truly awful, though. Peck is clearly right about that.