Tech poses one of the most existential challenges to publishers, maybe ever. That's one of the reasons the media championed regulations on big tech in the final years of this decade; "So, you want to make money that used to be guaranteed for us big publishers? Enjoy being the editor in chief, bearing the brunt of the responsibility for what your users read. Don't expect the 'just an ad platform' argument to hold water, we found that out ourselves the hard way".
(Disclaimer; I'm a developer working for one of the Nordic countries largest publishers, so I sympathize a bit with the publisher's reasoning, even though I think eg. the upload filter laws passed in the EU and other stupid laws lobbied by big publishers is enough reason to be furious for years straight)
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