The good thing is that this suggests they've apparently hit the complacency plateau that everybody large seems to hit that marks their modus-operandi as "set in stone". The sad thing is that they're the only company with (presumably - but if you think about it...) multiple exabytes of RAM to hold a greppable copy of the Internet in, so nobody's realistically going to beat them at the game anytime soon D:
Also, I was going to say but forgot (was on mobile) - this was an anticompetitivity investigation, and that was why I said their attitude of "yes we are indeed 'it'" was so concerning. Kind of like, "whatcha gonna do about it, huh?"
It certainly doesn't seem to be difficult to imagine someone coming up with a better search engine.
And how much of it is never (or practically never) accessed.
And what the distribution graph looks like.
It sure would be fun to come up with a better engine, but where do I get the RAM to run it in? :< (ie: how do I _ethically_ pay for it? hahaha)