re: 'what they receive': 'they are afraid to take the next step' doesn't feel right. of course they are afraid (that's why they're using the site) but it doesn't put them in a good light, right from the beginning. alternatives: a) make it seem like only really cool, confident people use this site b) make fun of it, 'this is a site for super shy people who are actually really cool on the inside but have social anxiety...but you should still give them a chance!'