I actually think he accented on "2003" and not on "big money".
Anyway, I would suggest that you create a facebook application to go with the website, you could get quite a following.
Yeah, I was thinking the same - the site right now looks like something from the pre-social-networking era. I'm not sure if it's possible given FB's privacy/spam controls but that issue aside, doesn't this seem like it would work way better in that context? People usually have crushes on someone already at least in their wide circle of FB friends.