I like this idea a lot. I wish the guy the best of luck.

In my opinion, somebody is going to have to do something -- probably coding but perhaps an embedded mixed app -- to start tearing down all these walled gardens companies are creating. It's hurting both people and innovation when tons of folks get lock-in on Facebook, or Twitter, or whatever will come next. Decentralizing it, making the person the hub, is not only the natural state of things, but if it works will be enormously disruptive (in a good way). If I didn't have a zillion things on my plate right now this is something I'd like to participate/help with.