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I don't object that much to a search engine spamming results with ads if they really wish to. What I do object to is them using search to gain market knowledge to discover high margin opportunities and build them into the search engine, promoting them ahead of the 3rd parties.

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.. but they haven't. Gmail and docs any fed from search, Android isn't related, and their other stuff hasn't really taken off.

Edited for qualification.

GP is talking about the Google onebox features, like maps, local reviews, weather, sports updates, movie tickets, etc. which show up on the SRP before competitors like MapQuest/ESPN/AccuWeather/Fandango

But they have. They were fined $2.7bn for abusing their position to drive people to their own shopping service.

https://www.npr.org/sections/thetwo-way/2017/06/27/534524024...

Breaking them up would see them selling this data to themselves.

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