Food lovers in Germany don't buy at supermarkets, they go to proper bakeries, butchers, shops for vegetables (many of which are owned by Germans of Turkish descendant) and fish, or specialty shops (Asian, Oriental, bio, etc.), or to the "market" - a place where regional and quality food sellers come once or twice a week with trailers. Discounters are only visited for buying really cheap stuff (Aldi, Lidl, Netto), or for time-saving one-stop shopping (Rewe and others) or close-by shopping (Edeka). It's true, though, that German food doesn't quite live up to French and Italian food traditions - because nothing does.