> You need consent for placing that cookie under the GDPR
Do you have a reference for this? It not how I understand GDPR, and I am not clear which part of it would apply here when personally identifying information is not being tracked.
Do you have a reference for this? It not how I understand GDPR, and I am not clear which part of it would apply here when personally identifying information is not being tracked.
GA pseudoanonymizes visitor data, but the does not exempt site operators from adhering to the consent mechanisms of the GDPR.
What I'm trying to understand is why the addition of an opaque cookie value necessarily changes the situation, such that consent is required.
It's very possible I'm missing something here; genuinely trying to learn what that is.