I only first heard about this company earlier this year, and was pretty excited because they were the only way to buy DRM-free lossless, CD-quality music at a reasonable price (without having to ship and rip an actual CD). But I was concerned that their business model was unsustainable - keeping an inventory of millions of physical discs is a big ask.

It's surprising to me that there is still no iTunes-like service that just sells CD-quality audio. Sure there is HDTracks, but their price is way too high to be reasonable (usually double the iTunes price, or more) and their selection is pretty limited. Even Amazon's music store, with it's "Auto-Rip" feature when you buy a real CD, only gives you 256k MP3s. So for now, the most reasonable way for me to download FLACs is to torrent.