the "nm" doesn't mean what you think it means, since some time ago it's become unrelated to actual physical dimensions, and now it just means "a better process".
EDIT: for something to read https://en.wikipedia.org/wiki/10_nanometer
EDIT: for something to read https://en.wikipedia.org/wiki/10_nanometer
I guess it's the same as LEDs.. watts/lumen.
They're not lying, it's commercial real estate.