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One can not forget the genius product that is Fiji Water[1]. Thinking about what happened to get that bottle into the fridge of my bodega makes me shudder.

1: https://www.fijiwater.com/faqs.html

"IS FIJI WATER FROM FIJI?

One hundred percent of FIJI Water is from a single source in the pristine, tropical Fiji Islands, an archipelago of over 300 islands nestled in the South Pacific, more than 1600 miles from the nearest industrialized country."

I hope you don't buy it.

I've seen it for sale in Europe, which is as far from Fiji as one can be.

They must have a very effective marketing team. It seems every US TV show has Fiji water in the fridge.

> Europe, which is as far from Fiji as one can be

Almost! West Africa is a little further.

https://www.geodatos.net/en/antipodes/fiji/western/nadi

It's a good argument for a carbon tax.

And a damage-proportionate road tax.

Isn't that why fuel taxes are for?

No. Road damage isn't linear with gas use.

Cross-promotional deal?