According to the Facebook Effect by David Kirkpatrick, for most of the first 6 months of Facebook, while the site was been growing at Harvard and during the first summer in California, the Facebook crew still did think of Facebook as just a project or maybe a fad, which is one of the reasons they spent so much time on Wirehog, a short lived peer-to-peer file sharing program. However, supposedly shortly after the first investment from Thiel that fall and with a lot of pushing from Sean Parker, Zuckerberg and his crew did lay out the entire multi-year plan for Facebook including photo albums, the news feed, the platform, and Connect.