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I know nothing about this industry, but I can say categorically that hipmunk has the best UX of any airline search site on the web. It just makes me happy.

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I concur. The beauty is in the site's simplicity/effectiveness. I hope they continue to innovate beyond UX though.

Yeah, I think UX is the starting point, I'd love to hear what they think the ending point is.

Agreed, and I think they will destroy Kayak.

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