You don't see it happening (much) because we have a secret ballot. If I really care about Proposition 1234 I can sell my vote to you, collect the fees, and still vote however I want. There have been cases where someone felt compelled to vote for something they didn't want because they didn't want to be seen voting the other way [their boss would fire them, or such situations], thus we no longer allow anyone to find out how an individual voted.