"Neoliberal" is effectively a snarl term now.
Seeing everything from a US-centric view really not make sense here, since nothing comparable to this exists in America, and because microloans like this are a lot more meaningful to people in other parts of the world.
If you want to say that QE is "neoliberal" and that this is sort of like QE except bottom up instead of top down, I guess I could see your point although I would argue that it's convoluted because the bottom up vs. top down is a major distinction that no longer makes the two similar.
Also, I disagree that predatory lending is a cornerstone of the modern Democratic party, but that's neither here nor there.