"Unintuitive" depends entirely on your introduction to the topic. If you're already completing the square, using it to solve quadractic equations you cannot factor is not unintuitive.
As far as doing it fully generically, well, how else do you get a generic formula? When teaching this, we would do some completing the square to solve quadractics, and then tell our students:
"You know, this is annoying to have to complete the square EVERY TIME. What if we just decided to solve it the really hard way once, with A, B, and C in the equation instead of the numbers, and see what we get?"