I think the primary argument line is something along:

1. Online ads today are so bad they must be blocked

2. But blocking ads blocks revenue for sites we like

3. So we should pay for them more directly

4. But I'm not about to set up 100 different monthly subscriptions. These corporations are not trustworthy and I cannot monitor this many bills.

5. We need a solution to simplify money -> content -> creator transfer

6. There's been many attempts at that, but there's too many players who want the power and control that comes with wedging themselves in between consumers and creators.

7. So we're stuck.