You've missed the point. Sure, it's 'blowing up like mad' but the important thing is that Roxio have been able to turn the Angry Birds game into a brand: selling movie rights (!) something even EA struggle with, so quickly, getting a deal with FOX for marketing and developing a range of real-world merch to go along.
All on the back of one simple little app that looks and feels like a flash game. (i love it, don't get me wrong, but it is not anything special)
Did Harbor Master or Flight Control do this? No.
It takes a lot to think big and that's where the big players are-- and worth a good chunk of money too.