"It turns out you are 12.4 times more likely to get married this year if you don't subscribe to Match.com."
The data to back it up is based on Match.com press kit:
"12 couples got married or engaged today thanks to Match.com"
What they're missing is that a lot of people get married or engaged while subscribing to Match.com, but not due to Match.com. Heck, my roommate did. It's not an exclusive arrangement. In fact, it's pretty likely that if someone is subscribing to Match.com they are also dating outside of Match.com.