The words "technical" and "non-technical" are also quite vague these days because once you start focusing deep enough in a field, it does become technical even if IT isn't involved - that's another widely used error, "technical" isn't just about Information Technology.

Each of these skills you've mentioned have their own technical nuisance and even IT gets involved at some point or other even in fields like art and architecture.

And yeah, programming is as creative as it gets whether you regard it as technical or not!