Stock imagery is an art in its own right. Every newbie photographer thinks they can do stock images, but they can't.

Knowing what people want is key, along with the ability to perfectly execute it. For example "woman in blue dress sitting under fall tree looking at moon" might convey some of of commercial message that is used to sell everything from ebook readers to insurance and nets the photographer a fortune in licensing or royalties, but on the the other hand maybe nobody is interested in it, and if you cannot execute it perfectly, nobody will accept it into their catalog.

Why this Hanukkah photo is better than others, I don't know, but Shutterstock is featuring it right now so I guess it sells well and the colors and tones capture a popular trend:

https://www.shutterstock.com/image-photo/jewish-holiday-hanu...