It’s crunch time for Getty Images, and for photographers
seattletimes.com
seattletimes.com
I have experience with copyright law (unpleasantly) and there is a process required by the law to actually win a settlement on copyright infringement, and Getty uses thug tactics and threats to get small parties to pay up.
Their empire deserves to crumble.
"Internet rages after Google removes “view image” button, bowing to Getty"
https://arstechnica.com/gadgets/2018/02/internet-rages-after...
> Just over half of Getty’s revenues, according to industry estimates, come from distributing “stock” photos — images of generic subjects, such as “house” or “orange juice” or “corporate executive,” that a commercial client might use in brochures, websites or advertisements.
Sometimes people use their images without paying the fee.*
How is that entrapment?
* this is separate from issue of bogus requests to people who didn't copy their images without a license.
https://www.theverge.com/2019/9/20/20875362/100000-fake-ai-p...
https://gaminghistory101.files.wordpress.com/2014/11/goldene...
This is exactly why I read hacker news. This is both perturbing and amazing all in the same time with all the links you need to understand how it works under the hood. Thanks!
Just the rights management issue of the training set is a tough question. Then you have to account for quality, direction and dimensionality of light, food styling, props, custom products or ingredients, the list of challenges goes on an on.
Then after the image is produced, if you're a food company, all your imagery is a kind of 'claim-based' imagery meaning consumers assume it is real and in some cases, there are laws preventing the use of fake foods in ads.
I'm curious about the implications of a world where AI stock photos are ubiquitous, but some styles of imagery are pretty far out at the moment.
Source: Spent 15 years in the commercial photo industry.
https://towardsdatascience.com/the-most-important-supreme-co...
https://en.wikipedia.org/wiki/Authors_Guild,_Inc._v._Google,....
I can’t wait for a chef to throw their arms up because they get tasked to create an AI-generated non-existant food tray that performed well in Amazon Turk focus groups.
Searching for images on the web can sometimes mitigate this issue. Search by Image (maintainer here) can help you to quickly find alternative sources for images. It also supports several stock photo sites, so price comparison becomes easier. Visit the extension's options to enable the search engines you need.
Selling stock photos made sense for photographers 10-20 years ago, not worth it anymore unless you're at the very top.
For the reference: https://www.shutterstock.com/g/MateoSan
But with people uploading their images free for others to use, many aren’t bothering with packaging images anymore.
It's just that there are too many photos and photographers out there these days. All pro photographers I've met were struggling to make a living off of it.
It's a bit annoying because that one photo is a generic image of a cargo ship. The rest are technically and aesthetically more interesting landscape and nature images. They just don't have the same commercial value as something that someone conveys a general and frequently applicable concept like "shipping".
These days there are a lot of studios in the stock houses like Getty and Shutterstock that are based in Eastern Europe, or Asia, where the small amounts of money from stock images can really add up over time.
Copying styles, compositions and concepts of historically successful stock images means these producers make out quite well for their regional market by selling to more expensive markets.
Photo prices are going down for American photographers but it's still good money for smaller economies.
I'm not really sure what the solution is. Thoughts?
Also, it's selection bias if "obviously sensical" anecdotes are believed and ones that disagree with our preconceptions aren't.
Unique photos, i.e. photos not considered "duplicate content", are critical if you want to rank organically on Google [0]
Getty will eventually be disrupted.
[0] https://www.rebootonline.com/blog/long-term-duplicate-image-...
But you're right in that free photos like the ones from Unsplash are super expensive in the long run because of the search ranking penalty (you get grouped with all the spammers who are using those same free photos).
2. Let photographers set their own prices
3. Let buyers search by budget and by license
4. Startup charges a X% platform fee
The market will take care of the rest.
Presumably the purchaser sues the photographer.
One thing that marketplace could do is to require a bond from any photographers that would be used to help pay for any judgements.
You can't always accurately assess this of course, so it's mostly done by gut feel after learning a bit about the company, but it's done me well so far and I've never had a company turn down my price, nor have I ever felt like I've been taken advantage of.
Getty is already disrupted
File that into "side projects that I'll likely never get around to".
https://www.mattcrampton.com/blog/mega_list_of_free_image_si...
I run a local sports blog covering a pair of National Football League and Major League Baseball teams. If I want high res, quality photos of the most recent games or photos of specific players or photo highlights I really don’t know of or have any alternatives other than Getty and the AP to get pictures specific to my teams.
If you know such a site I will happily check it out but there’s your answer.
-While the photographic offer grew a lot over the past decades, demand spiked as well. Ask yourself: how many pictures have you seen since you got up this morning? We're surrounded by screens.
-It's not the camera that makes a great picture. However advanced and accessible the hardware gets, there's still a need for the creative minds operating it to produce quality content.
For sure, owning good equipment is not enough anymore to make a living out of it, which was the case in the past, especially for local, family photographers. These needs are now fulfilled by the technology in our pockets.
The scene is now worldwide. There's a profusion of imagery everywhere. To stand out of the noise, one needs to specialize and up the ante.
Getty and other stock providers make the growing demand and offer meet, dragging down the value of "common" photography (through dubious ways sometimes). There's still plenty of space for high quality production, and it's not going anywhere anytime soon.
A much more worthy company to support.
No affiliation, just a fan of cooperatives and high quality photos.
> Getty’s private-equity owners had financed the purchase of Getty with massive debt — $2.6 billion in the case of Carlyle — which became Getty’s debt.
Instead Google removed their direct image button, frustrating all users of their platform.
This is where Getty adds value IMHO. Their site is a quick way to find extant photographs that fit most needs. (For this, I think their search is better than Google's.)
> The federal Liberal government spent a grand total of $563 on the cover of its most recent budget... The cover production apparently included two stock images, the first costing taxpayers $527 and the second just $36.[0]
As opposed to:
> ... the $212,000 the Liberals paid an advertising agency to produce a cover and related materials for last spring’s federal budget with an appreciative shiver of disdain, pausing at various points to gag pleasurably on the details: the $89,500 for models hired to depict middle class Canadians ... [1]
I suppose the national government of a wealthy nation has no problem affording a few hundred thousand dollars on a bunch of photos. Most private and public organizations do not have that much budget for a couple of photos.
[0] https://globalnews.ca/news/4151874/budget-cover-cost-2018-li...
[1] https://nationalpost.com/opinion/andrew-coyne-bloated-glossy...
Eventually, good photographers will leave.
Getty should be compensating lower prices by taking lesser share from the producers.
Knowing what people want is key, along with the ability to perfectly execute it. For example "woman in blue dress sitting under fall tree looking at moon" might convey some of of commercial message that is used to sell everything from ebook readers to insurance and nets the photographer a fortune in licensing or royalties, but on the the other hand maybe nobody is interested in it, and if you cannot execute it perfectly, nobody will accept it into their catalog.
Why this Hanukkah photo is better than others, I don't know, but Shutterstock is featuring it right now so I guess it sells well and the colors and tones capture a popular trend:
https://www.shutterstock.com/image-photo/jewish-holiday-hanu...
It perfectly captures an advertisement aesthetic.
When I visited your link, I spent several seconds thinking the page hadn't loaded properly. I could see the caption, but not the image.
Then I realized that the image was in fact there, but my eyes were skipping over it in the exact same way I ignore banner ads.
Also, i think the article is wrong, stock sites have become ridiculously expensive, with shady subscriptions and daily limits and all. Sorry guys, it s a new century. Few people need print-resolution photos anymore
I get there's hardware/time involved in setting up a single photo, but hell, not that much.
Photographers aren't getting paid much, the current rate is about 80% to Getty and 20% to the photog. The rate used to be 40% Getty and 60% photog, some people are grandfathered but only if they've been on Getty for 20 years.
Typical working photographers on Getty probably get paid dozens of dollars a month. Typical amateurs might get a dozen dollars a year.
As consumers we get hosed, but at least they've looked out for number one, right?
Honestly, that doesn't bother me that much.
What's truly absurd is wedding photography. Photographers get paid $1000+ and keep the copyright. Almost every other work-for-hire intellectual job involves an IP transfer.
Photographers use their work product as advertising, so attach their name to their work. They also often do any retouching themselves. This, along with copyright preventing modification of the images, allows those images to accurately reflect the abilities of the photographer.
It's a lot like software licensing in that way. As a company, you don't necessarily want someone tweaking your software you've sold to the and either expecting support, or even just possibly leaving a bad association with your software for the people that use it that don't realize that the reason it may be unstable is because someone has made unstable changes.
That doesn't make it good, but it does explain their thinking somewhat. Photographers are like software consultants, but because of the different time they came to prominence, they've managed to make it the norm that they retain rights to their work product. This is changing though. It's not too hard to find photographers that are willing to just dump the images to DVD pre-retouching and hand them over for you to do with as you wish. It won't be cheap, because they are losing out on being able to upsell you albums and video collages, etc, and their cost reflects not just the time they spent there, but their experience in knowing where to be and what to do to get the best pictures (in the same way that someone that pays my consulting rate is paying for my decades of experience).
That probably means the wedding photography business is not actually sustainable at $1,000 per engagement (no pun intended). They probably need to make (example) $1,500 per engagement to make it worth their time, but the industry has consolidated around a "standard" of lower foot in the door costs where they make up the additional money required on the back-end via licensing the IP.
One could create a photography business where there is a one time cost of $1,500 and the customer retains all IP rights, but customers probably just (ignorantly) view you as 50% more expensive than the "exact same service" sans IP rights.
The other thing to keep in mind, is by breaking out costs associated with IP ownership, the service isn't just hiding total up-front cost, they are also offloading some of the burden of cost from the purchasing decision maker (ie bride/groom) to the wedding guests.
I have no idea if the above is correct, but wedding photography is a commoditized service so odds are there's a reason it's standardized this way.
It's easy to get the copyright. Just say it's work done for hire, the RAWs are part of the deliverables, and they won't have to shoot anything stupid. If they balk, break it off and contact someone else.
Their job is lighting, framing, focus, capture, in that order. Postprocessing and prints are not part of the deal unless they can upsell it.
Also, if you think the cost is unreasonable, I completely disagree. Photography is a very expensive vocation, and the wedding season is very short. There is little room for error, and the photos have an enormous emotional significance. The event day (or days) is incredibly long, and cataloging and processing images can be an enormous time suck afterward. I get that some people may not be interested in wedding photos, but that doesn't mean the photographers are overpriced for the work they do.
The market sets the price. I don't really have a problem with that.
> It seems that wedding photographers keep the copyright so that they can reproduce them for self-promotion and advertising, which totally makes sense.
I understand the rationale. That doesn't make it any less absurd.
If I'm a freelance journalist I don't get to keep the copyright so I can do self-promotion. If I'm a freelance web designer I don't get to keep the copyright so I can do self-promotion.
If a photographer wants a portfolio to show potential clients, they can do what everyone else does: make a portfolio on their own time.
That's probably not the main reason, since many other artists are able to use their work-for-hire in self promotion. All they'd need is an appropriate usage license, not copyright ownership.
More likely, when wedding photographers try to keep the copyright, they are hoping to charge separately for additional prints or DVDs, control which print shop reproduces their work, enforce the presence of their watermarks, or relicense the images as stock photography. These are all additional revenue and advertising streams that would not be available if the customer held the copyright.