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From the demo it looked like an alternate way to search things like corporate portals. I.e. they're trying to improve the search that products like SharePoint provide with some ML integration.

Very similar, it also learns from context of a conversation what is likely in a document, a page, video, audio, etc. This alleviates the need to parse media.

So someone just needs to develop an offering that burrows into employees heads, extracts the data and makes it searchable across the organization.

Great idea and nice website!

Seems like this could integrate well with an enterprise wiki (attempt to document what is in the employees heads).