They've been pivoting the Firefox name to encompass many privacy-minded tools for a while now. I would argue that a Firefox VPN strengthens that branding.

https://www.mozilla.org/en-US/firefox/

> Meet our family of products - Browsers

- Monitor

- Send

- Lockwise

- Pocket

Frankly, very few people know Mozilla. Many people know Firefox. There's been lots of brand research into this.

So, for many years now, "Firefox" has been morphing into a brand that encompasses many online tools beyond the browser that are all intended to be tied together by Mozilla's mission & manifesto.