> Being intimately aware of the financial health of your company might not be glamorous, but it is as important as monitoring your fermentations or selecting hops.
At the advice of a therapist, a friend of mine started looking for things which bring him joy, with the phrasing, "I love $X. It brings me joy." We started doing it together, and I've also started doing it on my own. I realized that one of the things that brings me the most joy is a clean house; but I hated to clean. Somehow, verbalizing that a clean house brings me joy has made the process of cleaning... enjoyable. Cleaning went from something I 'had to' do for abstract (guilt from upbringing) or external reasons (friends and clients coming to the house), to something I do, just for me. And again, somehow, it has also made a clean house more enjoyable to me.
There will always be the parts you love and the parts you don't want to have to do. Selecting hops, especially for something that many people will potentially enjoy, is super fun (in my imagination anyway). But it is only by "being intimately aware of the financial health of your company" that you are even in a position to do such a thing. Based on my experience, connecting these two things in your psyche is the key to at least easing the burden, if not making the entire process enjoyable.