It's a great idea to use Firefox like Wirecutter, as a recommendation for the best of each service type. Combine that with some thin interface over the top, like an OS, to control all the services you subscribe to with unified billing. Password leaks, manager, file sharing, bookmark sync, vpn, dns, newsfeed. Now a new person starting out on the internet doesnt need to learn about haveibeenpwned, dropbox, mullvad, cloudflare, and facebook/pocket. They can let Firefox (hopefully) select the best of each product type, and white label it as part of the Firefox family.