It would be interesting to know a few technical/regulatory details.

1- You say you're live in 8 states. Which ones? 2- Did you have to obtain 1 license per state? 3- How much time did it take to obtain each license? What it entailed? Was a prerequisite being a US citizen or being a US company? 4- are/will your employees that deal with the sales legally required to be individually licensed agents? 5- "Pricing depends on a variety of factors including policyholder location". Could you elaborate on the regulatory aspects, if any, of this?