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They should have A/B tested the new design v/s old design. It is so trivial to do that I am amazed why companies take huge risks going with an unproven new design.

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Perhaps because they have spent a lot of money on the new design, and the people responsible don't want to invite the possibility of it being revealed as unsuitable?

This is not meant as any kind of judgement on anyone at mailchimp. Just thinking aloud.

They do have multiple designs right now, just try to refresh the site. I'm guessing they are keeping track of the conversion rate on each of the designs and will change them once they have enough data points.

Those don't appear to be multiple designs, but a single design which randomly features different "stories."

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