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Comment by ComputerGuru | Hacker News Reader

I liked the old site A LOT better. This one seems slightly amateurish and too artsy. Why a big blue hue on everything? This isn't art class, and we don't need to see their creative side.

Show me a cute monkey, show me emails.... Don't drown me in blue!

I'm looking at the site on a 1680X1050 display, and I cannot see WHAT the site is about... It did not occur to me to scroll down, because it seems to "end" at the fold, what with the boxes that typically precede the footer being there and all. No one looking at the site will have any clue what MailChimp is or does. Their logo doesn't appear above the fold, the word "email" doesn't even appear above the fold! I don't know what they think they did!

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They sacrificed a TON of usability in order to become this artsy. I am not sure why since art has nothing to do with email--especially not business email.

The worse example of this is their feature tour. It is actually very painful to read now with way too much space wasted on illustration that contribute nothing. I couldn't find a single screenshot of the app.

I sure hope they are split testing this.

I think artsy is the wrong word. It's just more muted, pastel and common.

As of my check, there is a giant chimp mascot on the front page, so they might have changed that, but the rest just looks like 50% of design shop redesigns from the last 3-4 years.

The massive title on the home page is "Still free, just bigger." Still free what? Spell it out for people.

I, like almost everyone commenting here, preferred the older design and personally would've run with tweaking that for the next 2-3 years rather than pushing out a redesign for the sake of it.

"DESIGNER TEMPLATES"

When I looked at the old website, I knew what service they provided in a few seconds. Now, I'd think they are some kind of design shop.

Agreed, especially since one of their core markets is non-tech savvy people. Imagine if you've never heard of MailChimp before, and ended up there via Googling "easy newsletter subscriptions".

User questions: "What does this do?", "Is it complicated?", and "How much does it cost?".

I would venture to say it would be almost and immediate bounce.

On the landing page to have to watch a video at the bottom of the page to figure out what MailChimp is...really?!

Completely agree - the new design of the site doesn't lend itself to mailchimp's "culture" like the old one did. I thought the old site was damn near prefect for what it was!

"Show me a cute monkey"

/pushes a small grey triangle/

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