This is strikingly similar to what the military does with alot of jobs. (Or atleast used to do.) Instead of hiring certain people out of college (Medical Technologists, as an example) they would build an intense training program that would train them for job they needed to do in 16 months or so. Kind-of reminds of of the old ways of training electricians and various craftsman through specialized schools and mentoring.
I love what Zoho is doing with this -- challenging conventional thought and bringing great jobs to people who would ordinarily be over-looked or counted out.