I agree that it is hard to dial down bias in reporting to an absolute zero (which Jean-Luc Godard provocatively referred to “50% time for the jews 50% time for Hitler”). But there is still a scale. And right now, in the heat of a political campaign in the US and the UK, it is dialled up to 11.

The reporting could be a lot more balanced, presenting both sides, not using provocating headlines, etc.

It would probably be a bit more boring (which is why even previously serious publications like the Financial Times gave up).