And thus PR strategy may work. To give this truck's toughness credibility, they need to "leak" a few videos how this electric truck easily outperforms military Hummers in Utah mountains. In addition to that, they can shoot this truck with ak47 and say that thanks to its steel frame, none of the bullets went thru, while the supposedly tough Hummers and died pickups look like a cardboard target now. After this, the cybertrucks toughness will be undisputable.