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Robotic Process Automation (RPA) is a standard term in that line of business. I did some work for an RPA company a few years ago. They have a nice explanation of the concept here:

https://community.pega.com/knowledgebase/products/robotic-pr...

Many more examples:

https://www.google.com/search?q=Robotic+Process+Automation

It's a standard term in non-software companies. I used to work for a telecom supplier 10 years ago and we wrote "bots" to automate workflow.

I prefer to call them wizards, it sounds more... magical.

“Wizards” also sounds kind of Windows 98 :-)

https://en.wikipedia.org/wiki/Wizard_(software)

That's what I meant :)