I'm basing that assumption on the fact that, in the past, whenever I spend a week or two weeks or a month completely focused on the site, I see a significant (2x or 3x) increase in revenue.

Sometimes it's because I find a way to get more traffic, and sometimes it's because I can find an ultra-targeted advertiser to pay for an extended period of time. The problem is that I have zero interest in the subject material and would prefer to rid myself of it completely. But it's definitely got significant value and I want to make sure I don't just give it away for nothing.