As long as the focus stays true to "actual" startups I am excited for this! :)
i think you've identified an opportunity, but i think it's crucial to define exactly the types of startups you'll be covering. you should establish a set criteria for startups to be considered. (e.g. <$1mil in funding, ___ traction, etc)
not sure if http://killerstartups.com has a real growth strategy, but they'd be a solid place to get some ideas.