Quora is full of it, and so is LinkedIn.
A shill asks "a question," followed by all these "answers," recommending a particular site, product or technique (that has a backer).
I have had to leave quite a number of forums, because they became completely taken over by Asian spammers; doing exactly this. They rendered the groups useless.
TBH: I did fall for it the first time I encountered it. It's a fairly effective technique, if done right.