I don't see the business plan there. $1 a night won't pay the rent. Not even the costs that an owner has to pay. Looks like a stunt for something else.
He hopes to make money from the livestream, not from the people staying at the hotel. It's right there in the article.
i imagine its one room in a certain hotel, the rest will be normal, this is just a way of getting advertising cheaply as its gotten them on countless worldwide news sites
They're not customers. They're products. He'll sell 'em to voyeurs or sell the voyeurs to advertisers, or both.
1. Silly idea
2. Lose money but generate hype
3. ???
4. Profit
Similar business model to Uber, differing somewhat in the details